HP NPI is
one of the most complex and important events in our portfolio. Each edition
begins its planning phase approximately one year in advance and involves
extensive coordination with the HP team and multiple venues.
For the 2025
edition, the Romanian seaside was selected. We conducted two site visits prior
to the event to ensure the venue met all client expectations and could support
an event of this scale. Crowne Plaza Mamaia was chosen, with the entire hotel
reserved exclusively for the event.
Objective
To deliver a
large-scale corporate event that seamlessly integrates conferences, customized
workshops, interactive experiences, sustainability-focused activities, and
social moments, all within a premium setting and with flawless logistics.
Our Role
Strategy,
venue & overall coordination
Early-stage consulting, starting
one year prior to the event
Venue scouting and selection
Full coordination with the hotel
Exclusive booking of the entire
hotel
Branding
& production
Production and installation of
all branding materials
Setup of conference and workshop
spaces
Assembly and integration of an
interactive Ferrari driving simulator experience
Consistent branding across hotel
and external event locations
Agenda,
workshops & personalization
Creation of a QR-code-based
digital agenda
Development of 12 personalized
agenda versions based on workshop selection
Customized badges and lanyards
with individual QR codes
Allocation and setup of workshop
rooms
Full configuration of conference
spaces, including seating layouts
Logistics
& hospitality
Accommodation coordination for
all participants
Management of meals and official
dinners
Wine selection and supply
Continuous on-site coordination
throughout the event
Day 2 –
Activities & experiences
The second
day focused on interactive and sustainability-driven activities. We designed
three workshops that participants could join on the spot:
Creating decorative plant pots
using stones and low-maintenance plants
Painting recycled bottles and
objects
Customizing reusable canvas
shoulder bags
Additional
options included:
volleyball tournament
football tournament
free time at the pool or for
networking and coffee
Social
event
We organized
an exclusive party at Nuba, following two site inspections.
The evening included:
exclusive venue access
branded materials
open bar
dinner
DJ set
Branding was
present both during the hotel dinner and at the party venue.
Results
HP NPI 2025
delivered:
a fully integrated corporate
experience
a high level of participant
personalization
smooth integration of business,
activities, and social moments
excellent feedback from both
client and attendees
confirmation of GoodStory’s
capability to manage large-scale, complex events.
The Story
HP NPI in
Mamaia was a large-scale project built over time, with careful planning and
constant coordination. It reflected our approach to corporate events:
precision, adaptability, and the ability to create cohesive experiences that
bring people and content together.
For
GoodStory, it was a defining project that reinforced our standards and our way
of working.
